Managed Insert Opportunities

Customer Profile

• Product Despatch
• B/C1/C2
• 98% Females
• Aged 65+
• Mail order buyers of fashion

Description

Afibel was founded in 1954 and is specialized in the mail order selling of women's clothing for the over fifties. They now have a customer base of over 1.5 million women who place their trust in them. Although their main products are women's apparel, lingerie and shoes, Afibel also offers a wide range of menswear, items for the home and well-being.

Customer Profile

• Catalogue Mailing
• A/B/C1
• 95% Females
• Aged 60+
• Mail order buyers of fashion

Description

Artigiano brings you all the luxury, simplicity and elegant tailoring of Italian fashion. For over fifteen years, Artigiano has been designing and making
beautifully cut clothes in outstanding quality fabrics - the best of Italian style with a British twist.

Customer Profile

• Product Despatch
• B/C1/C2
• 53% Females
• Aged 45+
• Mail order and online buyers

Description

Founded in 2004 Awesome Books sell new and nearly new books at affordable prices, a minimum of 25,000 parcels are despatched to customers each month. With over 15 million books passing through their warehouse each year, some books are given to worthy charities both in the UK and World Wide. Awesome Books offer Books and DVD’s covering all Genre’s with the best selling categories being Education, Sport and Cookery.

Customer Profile

• Catalogue Mailing
• A/B/C1
• 85% Females
• Aged 30 - 65 years
• Mail order and online buyers

Description

An award-winning home shopping company established in 1999. We specialise in science toys, maths toys, arts and crafts and other toys and games that are fun to use but also encourage learning and development.
 

Well educated, affluent, home owners with a high percentage of grandparents purchasing. Brightminds offer a wide range of educational toys and products for children aged 0-16.

Customer Profile

• Catalogue Mailing & Product Despatch
• B/C1/C2
• 50/50 Males and Females
• Aged 55+ - High % 60+
• Mail order buyers of clothing, health and housewares

Description

Chums are a privately owned mail order company who developed their business some 30 years ago after many years' experience in the manufacturer of trousers predominantly for men. Chums now sell direct, an extensive range of trousers, textiles, footwear, mobility and lifestyle products for ladies and gentlemen of the more mature age group. To view the full range of products, please visit their website at www.chums.co.uk.

This is an opportunity to reach highly active mail order buyers who are predominantly aged 60+. These are responsive mail order buyers who regularly purchase via direct mail! A recent profile revealed that Chums customers are typically 60+ years of age, 50% female / 50% male, C1/C2. High percentage home owners, 70% are married or cohabiting and 18% have pets. 62% regularly donate to charities!

Customer Profile

• Catalogue Mailing & Product Despatch
• B/C1/C2
• Females
• Aged 65+
• Mail order buyers of fashion

Description

Dash Publishing sells healthcare products and sexual aids to help sustain a healthy well-being, as well as prolong your sex life. Products include creams and lotions, therapy & Viagra for those with erectile dysfunctions.

Customer Profile

• Catalogue Mailing & Product Despatch
• B/C1/C2
• 66% Females
• Aged 50+
• Mail order buyers of health, household and gifts.

Description

Easylife produce a mail order catalogue packed full of everyday products designed to make life simple. The customer database consists of buyers of mail order products for all aspects of the home, garden, car, personal products and labour-saving devices predominantly targeting the over 45’s. The database has been generated by a combination of direct mail catalogue buyers, reader offers and Internet sales through their website www.Easylifeonline.com. Easylife also sell extended warranty insurance. The average order value is £30 and the list is regularly mailed by the list owner. This list will work well for all mail order offers, financial services, health, publishing and charity offers

Customer Profile

• Catalogue Mailing & Product Despatch
• A/B/C1
• 70% Males
• Aged 50+
• Mail order buyers of garden furniture and equipment.

Description

Sells a wide variety of garden furniture, and garden equipment. A great way to target an affluent male biased audience who are active 50+ homeowners. High % are multi-buyers.

Customer Profile

• Catalogue Mailing
• A/B
• 77% Males
• Aged 50+
• Mail order buyers chandlery

Description

Established for over 25 years, Force 4 Chandlery have been supplying sailing equipment to yachtsmen and women and have built on a reputation for quality, service and value for money. In addition to a successful catalogue mail order business, Force 4 also has 10 retail stores across the country. Force 4 sell a vast range of products catering for the casual day tripper to the serious yachtsmen and women.

This programme offers an ideal way to reach affluent, married home owners, aged 40+ with incomes of £45,000+. The average order value is £150, the gender is 23% Females and 77% Males, they are AB socio demographic.

Customer Profile

• Product Despatch
• A/B/C1
• 50/50 Males and Females
• Aged 50+
• Mail order buyers of bird food, feeders, nest boxes and birdcare accessories.

Description

Garden Bird and Wildlife Company was founded in the little country town of Wem in Shropshire in the autumn of 1994. Our aim was to provide a range of high-quality foods for wild birds, something surprisingly difficult to find even now. Today we've grown into one of the UK's largest specialist suppliers of wild bird-related products by mail order. We now have one of the widest ranges of quality foods, feeders, nest boxes and birdcare accessories, all tested for safety and effectiveness. Plus there’s wildlife friendly foods, habitats and plants in the range too!

Customer Profile

• Catalogue Mailing
• B/C1/C2
• 64% Female
• Aged 60+
• Mail order buyers of everyday items.

Description

Sells a wide variety of products aimed at making day to day tasks that little bit easier. Great way to target the mainstream audience which makes it ideal for things such as charities or insurance. Good Ideas target only their most responsive customers with results having a positive impact to advertisers.

Customer Profile

• Catalogue Mailing
• B/C1/C2
• 50/50 Males and Females
• Aged 65+
• Mail order buyers of nostalgia audio and DVD's.

Description

Good Times Direct strives to bring you the very best in nostalgia audio and DVD, to take you back in time, however young you may be! Our 48 page catalogue sells music and film nostalgia from 40’s, 50’s, 60’s 70’s and more. Our extensive range is constantly updated with the
latest new titles and special offers.

Customer Profile

• Catalogue Mailing & Product Despatch
• A/B/C1
• 68% Females
• Aged 55+
• Mail order buyers of household products and gifts

Description

Harrogate House sell high quality home furnishings, interiors, household, leisure and health products through their catalogue, online and via off-the-page advertising.

Customer satisfaction is high with a large proportion of the file being multi buyers and their average order value is £110.

The customer profile reveals that these consumers are in the main aged 50+, 85% are homeowners, they have a household income of £40k+ and are A/B & C1’s. The gender split is 60% female and 40% males.

Customer Profile

• Catalogue Mailing
• B/C1/C2
• 60% Females
• Aged 50+
• Mail order buyers of lifestyle and health enhancing products.

Description

Sells a wide range of lifestyle and health enhancing products. High percentage of homeowners who respond wellto a wide range of offers. Works well for anyone wanting to target 50+ home owners.

Customer Profile

• Catalogue Mailing, Order Acknowledgements & Product Despatch
• B/C1/C2
• 65% Females
• Aged 50+ - High % 55+
• Mail order buyers of health, household and gifts

Description

Home Shopping Selections offer a range of Health & Beauty, Fitness, Household, Gift Items and Gardening products via their catalogue and off-the-page advertisements.

These are very responsive consumers with around 70% of the file who are multi buyers. Profiling indicates that the file is mainly C1/C2 or retired consumers, of which 50% have purchased products via mail order more than 6 times in the last 12 months. Frequent mailings ensure a regular intake of new names with customers spending between £20 and £40 per order. The gender split is approximately 55% female, 45% male and 82% are aged over 50 years old, 41% are retired.

Customer Profile

• Product Despatch
• B/C1/C2
• 68% Females
• Aged 70+
• Mail order buyers of kitchenware and household products

Description - Temps L now trade as Ideas Comfort.

Ideas Comfort product range is focused on kitchenware, houseware, garden, health and beauty products direct from France. Customers are recruited from Ideas Comfort regular catalogue mailings with prices of products ranging from £5 to £30.

With regular mailings to both customers and prospects via direct mail and third party inserts, this is an extremely mail order responsive file with substantial volumes on monthly updates.

Temps L customers are 68% female 32% male, 49% are retired and 73% are over the age of 60, age selection is available on the most recent data.

Regular users include mail order, charity, games of chance, book clubs, health products, insurance services and health supplements.

Customer Profile

• Catalogue Mailing & Product Despatch
• A/B/C1
• 50/50 Males and Females
• Aged 40 to 60 years
• Mail order buyers of kitchenware and household products

Description

Jean Patrique sell quality professional cookware and fine tableware for the home.  Products are purchased via off-the-page adverts in national newspapers such as The Financial Times, The Sunday Times, The Guardian and The Observer, as well as consumer magazines which include: BMW Magazine, Elle, She, Zest and Director Magazine.

With consumers also buying from their 32 page catalogue, Jean Patrique recruit around 5,000 new buyers each month. Average order values in excess of £100 confirm this to be a very affluent, upmarket audience who appreciate the finer things in life.

Jean Patrique customers are 48% female, 52% male, over 77% are aged between 40 to 60 years old. 35% have higher than average incomes of £35k+, 67% are married. Foreign travel, eating out, theatre, food and wine, reading and music are also popular pursuits.

Customer Profile

• Catalogue Mailing
• B/C1/C2
• 50/50 Males and Females
• Aged 50+
• Mail order buyers of audiobooks, music and films.

Description

Purchasers of audiobooks, music and films. The monthly catalogue is sent to only their best of buyers. High % of their customers are retired home owners and are computer & technology savvy.

Customer Profile

• Catalogue Mailing
• A/B/C1
• 50/50 Males and Females
• Aged 50+
• Mail order buyers of collectibles, nautical gifts, clothing and household products.

Description

Nauticalia Mail Order catalogue features gifts and collectables which are based around British Heritage and include collectibles, books, games, clothing, electronics, furnishings, jewellery, luggage, models and replicas, outdoor living, tools and gadgets. There are now over 35,000 0-12 month customers.

Nauticalia Customers are educated high earning professionals having a socio economic profile of ABC1, with a high disposable income. The gender split is 55% male and 45% female, the average age profile is 45+ with an average order value of £85.

Customer Profile

• Catalogue Mailing
• B/C1/C2
• 50/50 Males and Females
• Aged 60+
• Mail order and online buyers of music CD's, Videos and DVD's.

Description

Sell a wide variety of nostalgic music CD’s, videos and DVD’s via mail order, off-the-page, direct mail and their website. Highly responsive to charities and 80% pay by credit card. High percentage of their customers are retired home owners. High level of repeat advertisers.

Customer Profile

• Catalogue Mailing & Product Despatch
• ABC1
• 60% female
• Aged 55+
• Mail order buyers.

Description

One Regents Place targets Telegraph readers with homeware, garden ware, beauty, health and gifts via their monthly catalogue mailing and product despatches.
Customers are Telegraph readers who have purchased via mail order, ABC1 affluent, well educated and highly charity responsive.

Customer Profile

• Catalogue Mailing
• ABC1
• 78% female
• Aged 60+
• Mail order buyers.

Description

The Original Gift Company is one of the most respectable, well established and popular gift catalogues in the country. Both the catalogue and website are packed full of inspiring and unusual ideas many of which can be personalised and will not be found on the high street. Profiling indicates that buyers are highly mail order responsive. Many are multi–buyers, participate in charitable activities and have high levels of disposable income. The majority of buyers are female, aged 60+, empty nesters with grandchildren. Their interests include crosswords and competitions, reading, nature and wildlife. They are still very active enjoying days out, holidays and travel.

Customer Profile

• Product Despatch
• A/B/C1
• 75% Females
• Aged 25 - 40 years
• Mail order and online buyers of Party Products

Description

Established in 1987, Party Pieces is the UK's leading online and catalogue party company. Party Pieces sells a wide variety of children's party items including small toys, balloons, sweat shirts and streamers as well as everything needed for parties for special occasions for adults, from their regular customer catalogue mailings and their website at www.partypieces.co.uk. Catalogue mailings are conducted one month before the customers child's birthday, with the entire client file mailed once over the year.List profiling has shown that customers are affluent with household incomes in excess of £40,000 per annum, 71% have a youngest child aged between 12 months to 3 years old, 49% are subsequent mums. They are prolific mail order purchasers, more than 80% order online and most holiday at least twice a year. They have a keen interest in their financial portfolio including mortgages, savings, pensions and life protection.With no duplication from one month to the next and low repeats thereafter, advertisers can deliver up to 3 months volume in one delivery for distribution. Only 2 third party insert carried per despatch.

Customer Profile

• Catalogue Mailing
• ABC1
• 100% Males
• Aged 55+
• Mail order buyers of mens clothing and footwear

Description

Sell a wide variety of casual and smart clothing for the older gentleman that has not lost his taste and style! Affluent empty nesters, high % home owners and a high % are married or living with partners.

Customer Profile

• Catalogue Mailing & Product Despatch
• B/C1/C2
• 65% Females
• Aged 55+
• Mail order buyers of health, home and gifts

Description

Personal Choice offer a range of Health & Beauty, Fitness, Household, Gift Items and Gardening products via their catalogue and off-the-page advertisements.

These are very responsive consumers with around 62% of the file who are multi buyers. Profiling indicates that the file is mainly C1/C2 or retired consumers, of which 32% have purchased products via mail order more than 6 times in the last 12 months. Frequent mailings ensure a regular intake of new names with customers spending between £20 and £40 per order. The gender split is approximately 65% female, 35% male and 80% are aged over 55 years old, 43% are retired.

Customer Profile

• Statement Mailing
• A/B/C1
• 61% Females
• Aged 35 to 55 years

Description

Through innovation, growth and strategic acquisition, Pitney Bowes has become the $6.3 billion leader in the fastgrowing mailstream category, operating in more than 130 countries and employing over 35,000 mailstream professionals. Their monthly UK Statement Mailing programme is available to carry non-competing third party inserts to a highly targeted audience of direct response generated consumers in businesses. As well as being perfectly targeted for B2B offers to small businesses, has also proven to be successful and is ideal for B2C offers for Telecoms, Educational and Self Improvement, IT Hardware and Software, Gifts and Gadgets, Home Improvements, Insurance, Motor, Travel & Accommodation, Entertaining, Food & Drink and Published Products.Your insert will be viewed by qualified direct response buyers who remain Pitney Bowes customers for many years.

Customer Profile

• Catalogue Mailing & Product Despatch
• A/B/C1
• 60% Females
• Aged 50+
• Mail order buyers of health, home and gifts

Description

Premier Offers Direct send monthly mailings to 200,000 mail order customers who receive a 64 page A5 catalogue packed with house hold products, gifts, health & leisure items for the over 50’s market.

Premier Offers Direct customers have been selected based on the fact that they are known multi brand mail order buyers who have made purchases from two or more mail order brands within the past 12 months making them ideal prospects for 3rd party advertisers looking for mail order responsive customers.

Customer Profile

• Catalogue Mailing
• B/C1/C2
• 65% Females
• Aged 50+
• Mail order buyers of alternative health remedies.

Description

 Buyers of alternative health remedies. Sell a wide range of alternative herbal remedies such as creams, lotions, oils, and vitamins, as well as other products assisting the cure of general health and beauty ailments. 61% pay via credit card with a high % repeat purchasers.

Customer Profile

• Subscriber Magazine
• ABC1
• 54% Females
• Average age 58 years old
• 81% take regular exercise
• £845m spent on holidays in 2013
• £690k given to charities in 2013

Description

Reader's Digest has a happy, affluent and unconstrained readership. They have an appetite for the new and an acceptance of the different! The monthly magazine includes sections on entertainment, health, money, travel, food & drink, DIY and more.

ABC Jun - Dec 2013 shows a circulation of 186,802 and a readership of 840,000 making Reader's Digest the 4th largest subscription magazine in the UK!

Regular advertisers include Charities, Mail Order, Mobility, Health, Insurance, Travel, Fashion

Customer Profile

• Product Despatch
• B/C1/C2
• 65% Males
• Aged 40+

Description

People who have flown on Ryan Air and purchased from their in-flight catalogue. Most customers are business and frequent air travellers' having flown with RyanAir at least twice in the past 6 months The catalogue sells home ware, health and beauty products, fitness, gadgets, clothing, and more.

Customer Profile

• Catalogue Mailing
• A/B/C1
• 80% Males
• Aged 45+
• Mail order buyers of golfing products.

Description

Scientific Golf offer a varied range of specialist golf products, driving irons that correct a players swing, woods that are designed to out hit normal clubs, training aids, books and DVD’s. The average order values are in the region of £95 with 20% spending more than £140 on one golf club. 30% earn over £30,000 a year – 32% are high earning professionals in senior management.

Customer Profile

• Catalogue Mailing
• A/B/C1
• 66% Females
• Aged 60+
• Mail order buyers of home furnishings, clothing, garden and gifts

Description

Scotts of Stow offers stylish and upmarket kitchen and tableware plus products for the home and garden. Customers have been recruited via direct mail and inserts in quality newspapers and upmarket magazines and spend on average £70 per order.

Customers are predominantly women, aged over 55 and married to professionals or retired. They have a high disposable income and are financially aware, owning stocks, shares, unit trusts and other investments.

They enjoy the finer things in life with interests in the theatre, eating out and foreign holidays. Gardening, walking, playing golf and the environment also score high.

Customer Profile

• Catalogue Mailing
• B/C1/C2
• 50/50 Males and Females
• Aged 60+
• Mail order buyers of VHS, DVD's, Music, TV, Film and Theatre

Description

Simply Home Entertainment now incorporates Music & Memories mail order catalogue buyers. A recent customer profile reveals that 64% are aged 55+ with 75% of these people aged 66+. 48% are single and over 65% have lived at their current address for over 11 years. Personal Income of £20k - £30k. The profile also shows their life stage as "Elderly Family", "Older Home sharers" with a MOSAIC group E, Active Retirement. Customers receive a monthly A4, 64 page catalogue packed with DVD and Music titles covering special interest, history, military, classic films, entertainment and comedy.

Customer Profile

• Catalogue Mailing
• A/B/C1
• 65% Females
• Aged 60+
• Maill order buyers of problem solving products, health, garden and leisure.

Description

Solutions World is an established mail order catalogue that specializes in problem solving products and everyday essentials for health, home, garden and leisure. This is a perfect opportunity to target mail order buyers, many of who are multi buyers and who are highly responsive and own their own home.

Customer Profile

• Catalogue Mailing
• B/C1/C2
• 50/50 Males and Females
• Aged 60+
• Mail order buyers of nostalgic music

Description

Sound & Vision sell a wide variety of nostalgic music and video titles from the 40’s, 50’s 60’s and the 70’s. Viewing titles also include educational and historical subjects. Music artistes include The Seekers, Acker Bilk, Tammy Wynette and many more. Mailed Bi-monthly and therefore updated regularly with the most recent buyers.

Customer Profile

• Catalogue Mailing
• A/B/C1
• 65% Males
• Aged 50+
• Mail order buyers of watches and jewellery

Description

Stauer design and manufacture quality time pieces, jewellery and accessories and have recently made their product range available in the UK and Europe. All customers have been recruited via off the page and through their 32 page catalogue. 100% of their customers are direct mail order buyers.

Customer Profile

• DRTV Product Despatch
• B/C1/C2
• 65% Females
• Aged 45 to 70 years
• Mail order buyers

Description

One of the world’s leading direct response and retail marketers. Thane sell fitness, home wear, garden, DIY, health, beauty products and more in the UK via their website and their TV shopping channel.
 

Customer Profile

• Catalogue Mailing
• B/C1/C2
• 90% Males
• Aged 60+
• Mail order buyers of high quality die-cast collectable cars and other popular transport.

Description

Sells variety of high quality die-cast cars as well as other popular transport collectables. Also sells watches. 3000 new names each month making it ideal for testing with 80% paying by card and 88% home owners. Works well with any advertiser looking to target the grey, male market.

Customer Profile

• Customer Mailing
• B/C1/C2
• 51% Females
• Aged 55+
• Mail order buyers

Description

The UK Holiday Collection make available their customer mailings to third party advertisers. The UK Holiday Collection lets its customers choose and plan their UK holiday by sending them their latest brochure request leaflet covering more than 40-50 different destinations within the UK.

Responders are generally aged 50 plus, have higher than average household income and of course are interested in UK holidays or short breaks.

Customer Profile

• Catalogue Mailing
• A/B/C1
• 60% Females
• Aged 55+ high % 60+
• Mail order buyers of household items and gadgets

Description

The Verdict offer a unique service to inquisitive consumers who look for quality items. Their product range includes a variety of household items/gadgets that are tried, tested and reviewed. Customers value this brand highly as it gives honest and accurate reviews/advice on each product. Only space for two inserts per mailing optimizing potential for the insert to stand out. The Verdict is a great way to reach age 55+ affluent home owners.

Customer Profile

• Catalogue Mailing
• B/C1/C2
• 57% Females
• Aged 55+
• Mail order buyers of everyday helpers, vitamins, minerals, health & lifestyle books, health aids, weight loss & slimming

Description

Wellform sell a range of products such as Everyday helpers, everyday Vitamins & Minerals, Health & Lifestyle Books, Health Aids, Lifestyle Products, Male Health, Specialist Creams & Supplements, Weight Loss & Slimming. 75% pay by credit card with a high percentage of homeowners.
 

Customer Profile

• Product Despatch
• B/C1
• Females
• Aged 70+
• Mail order buyers of beauty products

Description

Yves Rocher are a highly established manufacturer of high performance botanicals beauty products for women & men. 1 in 3 women in France use the Yves Rocher brand. Highly responsive customers!